Ema preshow11/9/2022 ![]() ![]() Many large North American and European countries use EMEA as a designation for their efforts in that region. Most commonly it is used for sales and marketing purposes but it is also used for other aspects of business including production and logistics. The other ways we filter the data include by population, by GDP, and we break them up into sections for each sub region – Europe, Middle East, and Africa.ĮMEA is a designation given to a set of countries in Europe, the Middle East, and Africa for business purposes. We will start with an EMEA countries list sorted in alphabetical order. We not only provide you with the individual countries in this region but we also try to sort and filter the data in a way that will be useful for those who need the information for different purposes. In this article we provide you with the complete list of EMEA countries that make up this region. EMA PRESHOW DOWNLOADDownload Creative Bravery: Face-to-Face Marketing Strategies for the Healthcare Industry.Europe, Middle East, and Africa are the 3 regions that make up the broader EMEA region. Are you a healthcare marketer? We have a special workbook for you that takes into account the challenges you face. EMA PRESHOW FREEDownload our free workbook, Creative Bravery for Your Face-to-Face Marketing Program. Your trade show marketing plan has to reflect contemporary best practices, not those of the 90s. Remember: you are someone’s target customer! What is your motivation? Heighten your awareness and learn what works for you. In the meantime, start paying attention to the emails you open and the ones you delete. And why don’t you read them? There are many reasons, and in our next post, we’ll explore what those are and how you can fix them. How do you get your target market to open your email?Īt this point, you are saying, “I never read all the promotional emails I get.” That is very possibly the case. One study indicates 72% of respondents prefer to receive promotional content through email, compared to 17% who prefer social media. Multiple studies show that in the b-to-b world, email is the preferred method for receiving communication from a business. So how do you reach attendees before they leave for the show, or as our VP Creative, Stephen Ross puts it, how do you influence their journey from curb to carpet? The Center for Exhibition Industry Research (CEIR) consistently points to the staying power of email as an effective marketing vehicle for exhibitors. Also, as shows and meetings grew larger and larger, and the focus shifted to mega-customers rather than mom-and-pops, the barrage of mailings became close to impossible to manage. The disappearance of 100% office-based workers, among other factors, killed that practice. Mind you: those were the days when everyone worked in an office and shared a single corporate address. Yes, they used postcards, but they also sent three-dimensional mailings, items their A-list targets would appreciate as an incentive to visit the exhibit and spend some quality time. Companies competed to make their mailings not only attractive but distinctive. Once upon a time, print mailings were an important vehicle for helping attendees plan their journeys around the show floor. The pre-show agenda advice has been around for decades, certainly longer than the wide-spread use of electronic communication tools. And with the amount of money that it takes for your company to attend even a smallish regional show, can you seriously afford to leave connecting with important targets up to chance and “Gee, I hope the buyer from the big box store comes by”? Pre-show marketing must respond to new corporate realities Taking time from day-to-day responsibilities demands a good reason, one that equates value with attending a trade show. No longer a get-out-of-town boondoggle, trade shows attract attendees looking for information, solutions, new products, and quite possibly new vendors. Trade show attendance has become a serious decision. An abundance of “musts” in that statement, enough that you may well ask, “Why?” On a show floor crowded with exhibitors and attendees who have less and less time to visit exhibits, you can’t hope that you will attract the visitors you want to see just because they happen to walk by your space. Virtually every piece of face-to-face marketing wisdom contains the admonishment: You must get on the attendee’s must-see agenda. ![]()
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